Category Archives: Family Office

A Career Shift to Entrust: Embracing New Challenges After working for 24 years in Retail Banking, I was looking for a change. When I got the call from Entrust, I deliberated but ultimately decided to take up the role of Head of Operations and Client Services. While Operations and Client Services were familiar domains for […]

In a world where financial landscapes evolve rapidly, the role of an advisor is no longer just about offering solutions—it’s about thinking ahead, anticipating needs, and providing clarity even before challenges arise. True advisory is not transactional; it is built on deep trust and understanding. It requires stepping into the client’s shoes, seeing the world through […]

A Journey with Purpose My journey with Entrust began with a clear vision—I wanted to focus on advisory, but such roles were scarce in the industry. Then, I came across a LinkedIn post by Raj, and the rest, as they say, is history. Entrust provided the perfect platform where I could focus on what I […]

In the realm of wealth management and family offices, financial advisors often serve as the initial touchpoint for high-net-worth families aiming to preserve and grow their wealth.

Entrepreneurs and CXOs are the architects of all round prosperity, including their own. From the initial grind of building a business to the monumental task of ensuring that their legacy spans generations, the journey is anything but linear. At Entrust, we are more than advisors; we are partners in the noble endeavour of building wise wealth.

In this interview, we leverage the expertise of Entrust Principal Founder & MD, Rajmohan Krishnan, to understand how to identify a true Multi Family Office (MFO), the role of an MFO beyond wealth management, what kind of clients need an MFO, and the kind of services that a true MFO offers to its HNI clients.

The evolving landscape of investor demographics demands a thoughtful and forward-thinking approach to engage millennial UHNIs, who are not only inheritors of family wealth but also key drivers of future financial growth. To remain relevant, family offices and wealth managers must adopt a thoughtful and forward-thinking approach to engage this generation.

Private equity stands out as one of the most complex asset types under the alternative investments. Beyond capital, successful investments in this space require effort, strategic insight, and specialized expertise. While the risk of negative returns remains, the potential rewards can surpass even the most lucrative real estate investments—an allure that also allows UHNWIs to pursue personal passions within a specific business domain, adding meaning alongside financial returns.

Just as gravity sculpts the universe, shaping the very fabric of spacetime, a Multi Family Office (MFO) can shape the financial and personal lives of Ultra-High-Net-Worth Individuals (UHNIs). In the same way as gravity bends time, making it flow differently across the cosmos, an MFO allows you to reshape your own experience of time and wealth.

The world of private wealth management can be extremely complex, with a multitude of different terms, services, and providers. While multi-family offices and wealth managers can offer critical services to help preserve and grow the wealth of the India’s wealthiest families, the terms are often used interchangeably, leading to confusion….