Family Office
Family Office
After working for 24 years in Retail Banking, I was looking for a change. When I got the call from Entrust, I deliberated but ultimately decided to take up the role of Head of Operations and Client Services. While Operations and Client Services were familiar domains for me, the Multi-Family Office (MFO) space was entirely new. Now, having completed a year here, I can confidently say that every day has been a valuable learning experience. The shift into a family office career has been transformative, offering challenges and opportunities that I had never anticipated.
Having worked in banks before, I can say that an MFO operates in a completely different manner. Banks tend to be more retail-centric, offering standardized products and services. At Entrust, however, every service is bespoke, tailored to each client’s unique needs. This high level of customization requires a much deeper understanding of each client’s financial landscape.
I am glad I took the leap into this domain. The work itself is highly fulfilling, and the culture at Entrust fosters professional growth. The independence to work, the freedom to express thoughts, and the ability to execute ideas for continuous improvement are some of the most rewarding aspects of my role.
Unlike traditional financial firms, where a one-size-fits-all approach is common, our work at Entrust requires us to constantly think from the client’s perspective. We must adapt our approach to fit each client’s specific needs. While certain regulatory and compliance processes remain standard, the method of execution is always tailored to ensure maximum efficiency and client convenience. This focus on providing personalized financial services allows us to create solutions that are as unique as each client’s financial situation.
One particularly challenging case involved the correction of a property tax amount. The process required extensive follow-ups with government departments, and we managed to resolve the issue without any intervention from the client. This experience reinforced the importance of persistence and expertise in navigating complex bureaucratic procedures.
Trust is built by consistently putting the client’s best interests first. This means providing sound advice from their perspective, ensuring accuracy and efficiency in execution, minimizing their involvement in administrative processes, proactively anticipating their needs, and maintaining transparency. These principles help forge strong, long-lasting client relationships.
Client-centric, Ethical, Rewarding—these three words define Entrust’s work culture.
To excel at an MFO like Entrust, one must be a self-starter with a proactive mindset. Honesty and integrity are also critical, as trust is the foundation of our relationships with clients.
Collaboration is key to our success. Regular discussions among various teams ensure that client requirements are met effectively. We also conduct knowledge-sharing sessions and team gatherings—both formal and informal—to enhance coordination and teamwork.
This past year has been an entirely new experience for me. The subject matter and the nature of client interactions have provided a steep learning curve, enriching my professional expertise significantly.
Entrust fosters continuous learning through regular knowledge-sharing sessions, constructive feedback, and a culture of self-improvement. The bespoke nature of our client services ensures that every new case brings fresh learning opportunities. For anyone looking into wealth management careers, Entrust offers an environment where personal and professional growth go hand in hand.
Be open-minded and adaptable. A hunger to learn and a commitment to delivering the best service are essential for success in this field. The work at an MFO is dynamic and requires a deep understanding of both finance and client relationships, making it a fulfilling career path for those who are up for the challenge.
Background: A successful entrepreneur brought Entrust on board after global private banks fell short of expectations in managing a complex overseas investment structure. Challenge: The client, a resident Indian, had established a foreign company for investments. Initially, we were engaged purely to manage the portfolio. However, it became evident early on that this was not […]
Background: This client inherited a significant corpus and approached Entrust for investment advisory services. We designed a risk-aligned, staggered portfolio rollout. Challenge: At the onset of COVID-19, the client experienced deep anxiety and considered liquidating his portfolio entirely in favor of fixed deposits. It was clear he needed more than investment advice—he needed consistent support […]
Background: The client, a prominent creative entrepreneur, approached Entrust with apprehension. At the time, 90% of her investment portfolio was managed by other wealth firms. Her engagement with us began with a healthy skepticism about our role and the value we could bring. Challenge: Our mandate spanned investments, bookkeeping, real estate, legal, and concierge services. […]
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