Multifamily Office
Multifamily Office
Private equity stands out as one of the most complex asset types under the alternative investments. Beyond capital, successful investments in this space require effort, strategic insight, and specialized expertise. While the risk of negative returns remains, the potential rewards can surpass even the most lucrative real estate investments—an allure that also allows UHNWIs to pursue personal passions within a specific business domain, adding meaning alongside financial returns.
Unlike typical venture capital firms that often aim for rapid gains, family offices like Entrust are fueled by patient capital. This allows us to approach private equity not with a transactional mindset, but with the perspective of an art connoisseur acquiring an undiscovered masterpiece. Our role spans the full private equity journey from seed to exit, ensuring that each phase aligns with our clients’ long-term vision and values.
The nascent private equity landscape in India has seen sharp highs and lows. UHNWIs are often influenced by industry trends or peer success, making objective advisory critical. At Entrust, we approach private equity opportunities with the prudence of a seasoned Test cricketer, rigorously examining every opportunity but engaging only when initial due diligence suggests genuine potential. This includes comprehensive research on the founding team, the product or service, and current market conditions, including trends and competition. We also thoroughly review all legal documentation related to the target company at this stage.
The period between seeding and exiting a private equity investment typically spans 1 to 6 years. During this phase, we actively manage and support our clients’ investments:
Exit strategies may vary, from IPOs to strategic sales to private equity firms/UHNWIs. When the time comes, we analyze several factors to maximize the exit’s success:
With this groundwork, we negotiate and finalize commercial and non-commercial terms with the same rigor applied during the seeding phase, ensuring a seamless and advantageous exit.
Private equity investments require both deep expertise and a foundation of trust. Entrust has built this vertical with a team of in-house and third-party experts who have a proven track record in managing and executing multimillion-dollar PE deals. We approach each investment with a meticulous, client-centered approach, ensuring that every decision aligns with the long-term vision of our clients.
The Evolution of Categories SEBI’s 2017 circular streamlined mutual fund categories, bringing clarity to asset allocation and investment diversification strategies. However, a 2020 mandate required multi-cap funds to allocate at least 25% each to large, mid, and small-cap stocks, limiting their flexibility
In this interview, we leverage the expertise of Entrust Principal Founder & MD, Rajmohan Krishnan, to understand how to identify a true Multi Family Office (MFO), the role of an MFO beyond wealth management, what kind of clients need an MFO, and the kind of services that a true MFO offers to its HNI clients.
In the world of ultra-high-net-worth individuals (UHNWIs), real estate represents more than just an asset-it’s often an emotional commitment. The allure of a prime location or a promising investment opportunity can drive even the most level-headed investor to make impulsive decisions
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