Rajmohan

Rajmohan
Krishnan

Principal Founder & Managing Director

About

Rajmohan Krishnan (Raj to colleagues, clients and friends) leads Entrustians with his relationship-centric service mindset and uncompromising professionalism, which has established Entrust as a pioneering Family Office firm. With his deep understanding of the financial services industry and over two decades of advisory experience spanning Real Estate investments, Business Succession, Estate Planning and Social Enterprises Investments, Raj is one of the most renowned Family Office advisors in the country. Those who know him well acknowledge his ability to amalgamate practical solutions with his fierce dedication to the client’s long-term welfare.

Before founding Entrust, Raj was part of the team that founded Kotak Wealth Management and was responsible for the P&L in both North and South India. During this and previous stints, Raj mentored some extraordinarily successful wealth managers in the country.

Raj is an avid golfer and a devoted art enthusiast. He is a fan of Carnatic classical music and has founded the Entrust Foundation, an initiative to support art, culture, and elderly care.

Recently, Raj made his debut in the literary world with his book Wise Wealth. The book has been shaped by inputs collected during heartfelt conversations with some of India’s foremost industrialists, entrepreneurs, and changemakers who are ardent believers and practitioners of the philosophy of wise wealth.

Areas of Expertise

Real Estate

Business Succession

Estate Planning

Social Enterprise Investments

Education

M.A (Economics), University of Madras

Executive Program, ISB

Executive Program, IIM Ahmedabad

There's more to billionaires than trips to space

Wise Wealth

by Rajmohan Krishnan

Know More
pink circle book cover

There's more to billionaires than trips to space

Wise Wealth

by Rajmohan Krishnan

Know More

In the Media

Media

The Economic Times | 30th April 2023

How family offices and UHNIs are evolving their investment strategies in India

India’s investment landscape has witnessed a significant transformation over the last decade. This encompasses changes in risk tolerance, asset choices, and allocation strategies of ultra-high net worth individuals (UHNIs) and family offices.

Media

Times of India | 5th March 2023

5 ways family offices help in managing wealth

Family offices have long been trusted partners for families and individuals with exceptional wealth, helping them with their investment and non-investment needs so that they flourish across generations.

Media

Times of India | 17th March 2022

The many upsides of associating with a family office.

The Family Office Approach: Customise, Curate and Personalise Partnering with a family office comes with a set of benefits that are uniquely distinct from what any standard wealth management firm would offer.

Media

Daily Guardian | 9th September 2022

A book that gives tips to gain and retain wealth

The Daily Guardian features review on ‘Wise Wealth’ titled, "𝐀 𝐛𝐨𝐨𝐤 𝐭𝐡𝐚𝐭 𝐠𝐢𝐯𝐞𝐬 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐠𝐚𝐢𝐧 𝐚𝐧𝐝 𝐫𝐞𝐭𝐚𝐢𝐧 𝐰𝐞𝐚𝐥𝐭𝐡"

Media

Financial Express | 3rd December 2022

Partnering with UHNIs: 5 Ways Family Offices Add Value

Managing your wealth is one thing; enabling it to consistently thrive in an environment that serves your nuanced expectations and needs is entirely different.

Media

Money Control | 30th Dec 2019

Remain cautious, avoid the noise and focus on fundamentals in 2020

Rajmohan Krishnan provides investment insights for 2020.

Media

FS PrivateWealth | 13th August 2021

How family offices meet the unique needs of Indian expats

Family offices are uniquely positioned to help high net worth NRIs and OCIs to manage their interests in India by becoming custodians/caretakers of their physical and monetary assets. They are able to do this because of the multi-pronged approach they have towards personalized wealth management.

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Insights

Family Office Investment Advisory

Family Office Investment Advisory

What Should High-Net-Worth Families Be Thinking About Right Now?

In a world brimming with uncertainties—geopolitical tensions, fluctuating markets, evolving regulations—the one thing ultra-high-net-worth individuals (UHNIs) should focus on is simple, yet profound: preservation of wealth.  When we examine historical returns across asset classes in a market like India, fixed income has typically yielded between 7% and 9% across cycles, while equities have delivered around […]

by Rajmohan Krishnan
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Family Office Investment Advisory

When Will the Investor Wake Up and Smell the Coffee?

Recently, I came across an article chronicling the rise—and now, the unraveling—of a prominent wealth management firm. Built painstakingly over the last 15 years, it’s now facing a talent exodus, business erosion, and existential questions. And yet, this is not an isolated story. It’s just one chapter in a much larger book—one that the industry, […]

by Rajmohan Krishnan

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Family Office Investment Advisory

Are There Risks or Blind Spots People Are Underestimating Right Now?

The Bull Market Euphoria: A Double-Edged Sword  The last few years have been a dream run for equity markets—almost surreal in how quickly they’ve bounced back from any correction. Every dip has been followed by an even swifter recovery. But here’s the uncomfortable truth: this relentless upward trend is breeding a dangerous complacency.  Yes, the […]

by Rajmohan Krishnan

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Family Office

Conflicting Business Models — And Why Advisory Can Be a Trailblazer

In a world where the lines between service and self-interest are increasingly blurred, only those who dare to stay true to their principles will stand apart. Advisory is not just a model — it’s a moral stance.  When Profit Hijacks Purpose  Very recently, a close friend confided in me. His family was facing a medical […]

by Rajmohan Krishnan

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