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Investment Advisory

Private Equity or Public Markets? The Smart Investment Playbook for Indian HNIs in 2025

18th Sep 2025
by Sreepriya N S

For Indian high-net-worth individuals (HNIs), 2025 is shaping up to be a pivotal year. With domestic growth remaining strong, global volatility on the rise, and new investment avenues opening up, wealth strategies need a sharper playbook than ever before.

One question dominates boardrooms and family discussions alike: private equity vs. public equity — where should HNIs focus? Both promise opportunities, but each comes with its own risks, horizons, and potential rewards. In this blog, we’ll explore the investment landscape, compare private markets vs public markets, and share a smart playbook for Indian HNIs.

The Investment Landscape for Indian HNIs in 2025

India continues to outperform on the macro front. According to the IMF, GDP growth is projected at 6.4% in 2025. The RBI repo rate remains stable at 5.50% since June 2025, and India’s listed market capitalization crossed $5 trillion mid-2025. These fundamentals create a supportive backdrop for investors.

At the same time, global shifts — from geopolitical tensions to inflationary cycles — are pushing liquidity flows into emerging markets.

For HNIs, this means opportunity. HNI investment opportunities in India 2025 are no longer limited to listed equities or traditional assets. Portfolios today span startups, global equities, real estate, and impact-driven ventures. The era of “sophisticated portfolios” has truly arrived.

Public Markets: The Tried-and-Tested Route

Public equity has always been the go-to choice for Indian investors. Its appeal lies in:

  • Liquidity: Easy entry and exit
  • Transparency: Listed disclosures and regulatory oversight
  • Accessibility: A broad universe of stocks across sectors

Opportunities in 2025:
India’s equity story remains strong, powered by government reforms, manufacturing expansion, and green energy initiatives. Sectors like EVs, digital infrastructure, and healthcare are drawing global capital, making public equity attractive.

Risks:
However, volatility is unavoidable. Indian equities are still closely tied to global liquidity cycles. Overvaluation in certain segments and sensitivity to global events could create short-term pain.

Private Equity: The Alternative Growth Engine
Private equity (PE) has emerged as a compelling alternative for Indian HNIs seeking higher returns and exposure to innovation. Unlike public markets, private equity offers access to businesses before they become mainstream.

Opportunities in 2025:

  • Startups in AI, fintech, and climate tech
  • Unlisted mid-market companies expanding domestically
  • Infrastructure projects tied to India’s growth ambitions
  • ESG-focused ventures delivering both returns and impact

Risks:
PE investments come with illiquidity and longer lock-ins. Concentration risk is higher, and due diligence is crucial. Not every deal pays off, and timing exits can be challenging.

Comparing Private Equity vs Public Markets

So where do they stand against each other?

Factor Public Equity Private Equity
Liquidity High Low
Transparency High Medium
Returns Moderate, historically compounding Potentially higher, but riskier
Time Horizon Short–medium Long-term
Portfolio Role Stability & liquidity Diversification & alpha generation

A smart portfolio blends the two. Public equity offers liquidity and has historically delivered compounding over long horizons, while private equity provides exposure to innovation and wealth creation beyond listed companies.

For Indian HNIs, the debate around private markets vs public markets isn’t about choosing one over the other — it’s about understanding how each plays a role in a well-balanced portfolio.

Legacy & Estate Planning: Private vs Public, Beyond Risk–Return

The choice between private markets and public markets is shaped not only by risk appetite, investment horizon, and liquidity requirements, but also by how families view estate planning and legacy building.

Private Markets

  • Typically align with a long-term legacy mindset — families invest in businesses that resonate with their entrepreneurial DNA or strategic vision.
  • Less liquid and valued infrequently, which reduces visible volatility but demands patience and conviction.
  • From an estate-planning perspective, private assets require careful structuring within trusts, succession frameworks, and governance mechanisms to ensure smooth intergenerational transfer and management.

  • Families benefit from exclusive access to deal flows and co-investment opportunities, often alongside other investors or institutions.

  • However, private deals also involve significant challenges in diligence, legal documentation, and structuring, requiring specialist oversight and trusted advisors.

Public Markets

  • Offer liquidity and transparency, with valuations and performance visible on a continuous basis.

  • Easier to allocate, diversify, and rebalance portfolios in line with evolving family needs or estate planning goals.

  • Public equities can be seamlessly incorporated into family trusts, wills, or succession structures, providing flexibility for future generations while enabling easier division or redistribution.

In short: Private markets suit families seeking to build long-term legacy assets and preserve entrepreneurial spirit (with thoughtful estate structuring), while public markets offer liquidity, transparency, and flexibility — highly effective tools for succession planning and smooth inheritance.

The Smart Investment Playbook for HNIs in 2025

A well-prepared HNI in 2025 doesn’t choose between PE and public equity — they balance both. The playbook includes:

  • Balance is Key: Allocate strategically between public and private assets.
  • Dynamic Allocation: Adapt to cycles; overweight public equities during bull runs and add PE during valuation resets.
  • Global Diversification: Blend India growth with overseas opportunities to reduce home-market risk.
  • Governance & Due Diligence: Rigorous evaluation is non-negotiable in both public and private deals.
  • Spot Trends Early: Tech-driven companies, AI adoption, and clean energy will shape returns in the next decade.

How Entrust Family Office Helps HNIs Navigate Investments

For Indian HNIs, the decision between private equity vs. public equity is only one part of a much larger wealth puzzle. Managing complex portfolios, global aspirations, and multi-generational needs requires a structured and conflict-free approach. That’s exactly what Entrust Family Office provides.

  • Independent & Conflict-Free Advisory
    Transparent, fee-based model — ensuring every recommendation is aligned only with client goals.
  • Comprehensive Engagement Models
  • Exclusive Investment Access
    Direct participation in private equity transactions, curated PE funds, and structured PMS alongside global opportunities.
  • Seasoned Risk & Portfolio Management
    Expertise built over multiple market cycles ensures portfolios are diversified, resilient, and designed with both risk and return in mind.
  • End-to-End Wealth & Legacy Strategy
    Estate planning, succession frameworks, philanthropy, and family governance integrated into investment management.
  • Global & Cross-Border Expertise
    From OCI/NRI services, tax and compliance to residence-by-investment and global diversification, Entrust helps families expand securely beyond borders.

This holistic model has made Entrust one of the most respected family offices in India, helping HNIs create Wise Wealth that endures for generations.

Recognition & Awards

  • Family Office of the Year – AISL Edition II Summit 2024 (Grant Thornton Bharat & CEO Club India)
  • Best Family Office – Nilekani Family Office – Family Office Excellence Awards 2024 (India Sotheby’s International Realty with CNBC TV18 & Grant Thornton Bharat)

These accolades reaffirm Entrust’s reputation as a trusted partner for UHNW families navigating the complexities of HNI wealth management across both private and public equity.

Private Equity or Public Markets? Build Your Smart HNI Playbook with Entrust

For Indian HNIs in 2025, the question isn’t “private equity vs. public equity?” The real playbook is about knowing how much, when, and where to allocate across both.

Families that embrace this balance early — guided by professionals with conflict-free expertise — will be better positioned to capture India’s growth while protecting global wealth.

Entrust Family Office helps HNIs achieve exactly that: a portfolio that blends liquidity with innovation, stability with growth, and wealth with legacy.


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