Family Office
Family Office
It’s natural for the ultra-wealthy to get attracted to innovative and new products which seem far removed from the retail investments made by the salaried class. Therefore, they often shun commonplace mutual funds, even if a particular mutual fund is the most transparent and well-constructed investment.
Innovation is sophisticated. It is sexy. Perhaps so in other realms such as fashion, technology and entertainment. In investments, there can be no substitute for simplicity. A simple portfolio can be navigated and de-mystified at will. Meanwhile, innovation (you could also say sophistication or complexity) can hide losses and risks. For instance:
Do this according to your risk appetite and target growth rate. The former determines your instruments, the latter your exit point.
The longer the lock-in, the more suspect the claim of the product. No one can sacrifice liquidity in a volatile market. If you find an instrument with zero lock-in, we urge you to study it alertly.
Management fee, carry, taxation and other costs must be ascertained at the earliest to estimate the true rate of return.
Every financial product needs to be treated with suspect till one has had the opportunity to study it thoroughly. If it sounds too good to be true, it probably is. And if the product is rather innovative, be rather watchful.
Plain AAA rated government-backed tax-free bonds perform as good or better than most debt funds across time periods because debt funds are at the mercy of interest rates. Another reason to buy them: the commissions are negligible.
Conduct a physical audit of our client’s portfolio as soon as we begin the relationship. This is to help ascertain and validate the the accuracy of the MIS being received from Wealth Managers.
In the first edition of our Art and Artefacts series, we are delighted to feature the work of a father–daughter duo whose creations are as thoughtful as they are timeless. There is something deeply grounding about art that is made slowly. Not assembled or produced, but crafted. Piece by piece. Fragment by fragment. With patience, […]
When most founders and business leaders choose a CFO partner, the instinct is to focus on capability – credentials, experience, technical expertise. However, being part of a multi-family office ecosystem, we work closely with founders who are building with a long-term view. Businesses where decisions are made not just for immediate outcomes, but for what […]
In 2021, a Bangalore-based entrepreneur engaged with Entrust Family Office for investment advisory and ongoing financial support. Over time, the relationship expanded beyond investments to include a range of financial and operational services. As part of the family’s evolving needs, the client sought funding support for his son’s new venture in the sports infrastructure space. […]
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