About
\ Rajmohan KrishnanRajmohan Krishnan (Raj to colleagues, clients and friends) leads Entrustians with his relationship-centric service mindset and uncompromising professionalism, which has established Entrust as a pioneering Family Office firm. With his deep understanding of the financial services industry and over two decades of advisory experience spanning Real Estate investments, Business Succession, Estate Planning and Social Enterprises Investments, Raj is one of the most renowned Family Office advisors in the country. Those who know him well acknowledge his ability to amalgamate practical solutions with his fierce dedication to the client’s long-term welfare.
Before founding Entrust, Raj was part of the team that founded Kotak Wealth Management and was responsible for the P&L in both North and South India. During this and previous stints, Raj mentored some extraordinarily successful wealth managers in the country.
Raj is an avid golfer and a devoted art enthusiast. He is a fan of Carnatic classical music and has founded the Entrust Foundation, an initiative to support art, culture, and elderly care.
Recently, Raj made his debut in the literary world with his book Wise Wealth. The book has been shaped by inputs collected during heartfelt conversations with some of India’s foremost industrialists, entrepreneurs, and changemakers who are ardent believers and practitioners of the philosophy of wise wealth.
Real Estate
Business Succession
Estate Planning
Social Enterprise Investments
M.A (Economics), University of Madras
Executive Program, ISB
Executive Program, IIM Ahmedabad
Media
India’s investment landscape has witnessed a significant transformation over the last decade. This encompasses changes in risk tolerance, asset choices, and allocation strategies of ultra-high net worth individuals (UHNIs) and family offices.
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Family offices have long been trusted partners for families and individuals with exceptional wealth, helping them with their investment and non-investment needs so that they flourish across generations.
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The Family Office Approach: Customise, Curate and Personalise Partnering with a family office comes with a set of benefits that are uniquely distinct from what any standard wealth management firm would offer.
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The Daily Guardian features review on ‘Wise Wealth’ titled, "𝐀 𝐛𝐨𝐨𝐤 𝐭𝐡𝐚𝐭 𝐠𝐢𝐯𝐞𝐬 𝐭𝐢𝐩𝐬 𝐭𝐨 𝐠𝐚𝐢𝐧 𝐚𝐧𝐝 𝐫𝐞𝐭𝐚𝐢𝐧 𝐰𝐞𝐚𝐥𝐭𝐡"
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Managing your wealth is one thing; enabling it to consistently thrive in an environment that serves your nuanced expectations and needs is entirely different.
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Rajmohan Krishnan provides investment insights for 2020.
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Family offices are uniquely positioned to help high net worth NRIs and OCIs to manage their interests in India by becoming custodians/caretakers of their physical and monetary assets. They are able to do this because of the multi-pronged approach they have towards personalized wealth management.
Insights
Family Office
Most High Net Worth Individuals certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but about whether they SHOULD. Most HNI clients certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but…
It’s a myth that the Family Office is an extension of Wealth Management. In reality, Wealth Management is but a small subset of the Family Office model of financial management. Meeting a Wealth Manager is like visiting a high-end ice-cream shop. You will be shown a flavourful exhibit of financial instruments such as equity, debt, real estate etc….
by Rajmohan Krishnan
read moreNot many know that Family Office also supports entrepreneurs in their quest to build lasting enterprises. The Family Office model is primarily designed to help self-driven UHNI pursue their professional goals without having to worry about the planning and management of personal wealth. But it has a secondary benefit that is often eclipsed: an entrepreneur can take the…
by Rajmohan Krishnan
read moreHNIs often fall prey to sophisticated financial products. But the real experts know the value of keeping the portfolio simple. It’s natural for the ultra-wealthy to get attracted to innovative and new products which seem far removed from the retail investments made by the salaried class. Therefore, they often shun commonplace mutual funds, even if a particular….
by Rajmohan Krishnan
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