Investment Advisory
Investment Advisory
Stick primarily to mutual funds
While PMS and AIF are exotic, mutual funds score on simplicity and steady returns..
January 5, 2023
Investment Advisory
Investment Advisory
While PMS and AIF are exotic, mutual funds score on simplicity and steady returns..
January 5, 2023
Art is a symbol of beauty, grace and wealth, and an integral part of ones assets. It is a vast subject encompassing several categories ranging from paintings and sculptres to bronze icons to wooden craft to art installation. Each comes with its own uniqueness and complexities. Though buyers nowadays have access to online information on artists, their genres,…
January 11, 2023
The moot question remains, is it easy to buy into multi-baggers? If yes, then all of us should have been wealthy by now. Let’s try to address the burning question in the mind of an investor.
February 6, 2023
It is generally viewed to be less liquid than regular assets The typical investment format of an Indian investor is either to invest in fixed income or in equity. Together, these form the biggest chunk of anybody’s asset allocation. The only exception is real estate. From around the mid-2000s, a new asset class, called alternative asset class, came…
February 25, 2023
When they sell off their business? Either they can sit try to multiply their wealth or alternatively look at start- ing another business and allow advisory firms to manage their funds.
March 8, 2023
Small cap stock ownership amongst investors continues to be cyclical. In a short span of less...
March 15, 2023
There is more to private islands than meets the eye.
April 6, 2023
Estate & Succession Planning
Estate & Succession Planning
Given the vagaries of life, parents of a person with special needs should set up a special Trust for this person as soon as they learn about his/her medical condition.
April 12, 2023
Divorce and Trust- What’s the relation?!
May 8, 2023
The best time to create a succession plan was yesterday. The second best time is today. It’s astounding that so many high net-worth individuals (HNIs) don’t even prepare a basic Will. As a financial adviser, I always ask my clients to put a foolproof succession plan in place and avoid great misfortunes. In 2011, I visited the Hyderabad…
May 20, 2023
At this juncture, even the most committed UHNI feels overwhelmed by the task of managing their wealth. The Family Office revolves around the welfare of the family. This statement is at once ridiculously obvious and deeper than it appears at first glance. The need for a Family Office becomes apparent around the time a person’swealth experiences breakneck growth….
June 5, 2023
The presence or absence of wealth seems to greatly influence human behaviour. This gives rise to a large spectrum of human identities that, at first glance, seem to be derived directly from wealth. On the one end of the spectrum, we see monks who renounce wealth. On the other, we see misers who hoard it. In between these…
June 15, 2023
HNIs often fall prey to sophisticated financial products. But the real experts know the value of keeping the portfolio simple. It’s natural for the ultra-wealthy to get attracted to innovative and new products which seem far removed from the retail investments made by the salaried class. Therefore, they often shun commonplace mutual funds, even if a particular….
July 10, 2023
Not many know that Family Office also supports entrepreneurs in their quest to build lasting enterprises. The Family Office model is primarily designed to help self-driven UHNI pursue their professional goals without having to worry about the planning and management of personal wealth. But it has a secondary benefit that is often eclipsed: an entrepreneur can take the…
August 13, 2023
Family Office
Family Office
It’s a myth that the Family Office is an extension of Wealth Management. In reality, Wealth Management is but a small subset of the Family Office model of financial management. Meeting a Wealth Manager is like visiting a high-end ice-cream shop. You will be shown a flavourful exhibit of financial instruments such as equity, debt, real estate etc….
September 5, 2023
Most High Net Worth Individuals certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but about whether they SHOULD. Most HNI clients certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but…
September 15, 2023
The world of private wealth management can be extremely complex, with a multitude of different terms, services, and providers. While multi-family offices and wealth managers can offer critical services to help preserve and grow the wealth of the India’s wealthiest families, the terms are often used interchangeably, leading to confusion....
October 13, 2023
Is concentrating all your eggs in one basket the right approach for investment advisory? Absolutely. This strategy involves thorough research, data analysis, and understanding your risk profile, financial goals, and objectives. Similar to sharing all health-related issues with your family physician, your Investment Advisor
November 24, 2023
The intertwining of money and emotion is undeniable, especially in the realm of investment. Successfully navigating this intricate relationship requires deliberate efforts to keep emotions at bay, ensuring sound financial decisions. One effective strategy is automating routine financial transactions, such as postpaid phone bills, insurance premiums,......
December 8, 2023
In today’s unpredictable financial markets, factors such as geopolitical tensions and global health crises can create uncertainty and significant fluctuations. This can impact wealth management strategies and lead to emotional decision-making. Understanding the importance of wealth management is crucial during such times. Diversification is an effective strategy for reducing overall risk exposure. During market volatility,
September 18, 2024
Since ancient times, a strong foundation has been recognized as the cornerstone of sustainable success. The key elements that form such a foundation are a clear vision, a systematic and adaptable framework, and rigorous governance—all anchored by the core values that drive individuals and families forward.
October 18, 2024
Family Office
Family Office
Just as gravity sculpts the universe, shaping the very fabric of spacetime, a Multi Family Office (MFO) can shape the financial and personal lives of Ultra-High-Net-Worth Individuals (UHNIs). In the same way as gravity bends time, making it flow differently across the cosmos, an MFO allows you to reshape your own experience of time and wealth.
October 29, 2024
As India continues to transform into a global economic powerhouse, the conversation around growth vs value investing has gained traction. For long-term investors, the principle of growth at a reasonable value (GARP) is sacrosanct. In the context of Indian markets, GARP holds particular importance for long-term investors.
November 4, 2024
The Shift in Fixed Income Investment since April 2023, fixed income investing has become less attractive for many investors, primarily due to changes in capital gains taxation. Returns from debt mutual funds, after accounting for taxes, expenses, and inflation (5.5%) have turned negative.
November 5, 2024
Private equity stands out as one of the most complex asset types under the alternative investments. Beyond capital, successful investments in this space require effort, strategic insight, and specialized expertise. While the risk of negative returns remains, the potential rewards can surpass even the most lucrative real estate investments—an allure that also allows UHNWIs to pursue personal passions within a specific business domain, adding meaning alongside financial returns.
November 6, 2024
The evolving landscape of investor demographics demands a thoughtful and forward-thinking approach to engage millennial UHNIs, who are not only inheritors of family wealth but also key drivers of future financial growth. To remain relevant, family offices and wealth managers must adopt a thoughtful and forward-thinking approach to engage this generation.
November 6, 2024
In the world of ultra-high-net-worth individuals (UHNWIs), real estate represents more than just an asset-it’s often an emotional commitment. The allure of a prime location or a promising investment opportunity can drive even the most level-headed investor to make impulsive decisions
November 18, 2024
In this interview, we leverage the expertise of Entrust Principal Founder & MD, Rajmohan Krishnan, to understand how to identify a true Multi Family Office (MFO), the role of an MFO beyond wealth management, what kind of clients need an MFO, and the kind of services that a true MFO offers to its HNI clients.
November 29, 2024
Investment Advisory
Investment Advisory
The Evolution of Categories SEBI’s 2017 circular streamlined mutual fund categories, bringing clarity to asset allocation and investment diversification strategies. However, a 2020 mandate required multi-cap funds to allocate at least 25% each to large, mid, and small-cap stocks, limiting their flexibility
December 6, 2024
Entrepreneurs and CXOs are the architects of all round prosperity, including their own. From the initial grind of building a business to the monumental task of ensuring that their legacy spans generations, the journey is anything but linear. At Entrust, we are more than advisors; we are partners in the noble endeavour of building wise wealth.
December 10, 2024
The role of a Chief Financial Officer (CFO) in driving business growth and strategy in India has evolved considerably over the years. Today, CFOs are no longer just responsible for overseeing financial transactions and compliance; they are integral to the strategic direction of the company, guiding it through complex challenges and helping it seize new […]
December 26, 2024
In the realm of wealth management and family offices, financial advisors often serve as the initial touchpoint for high-net-worth families aiming to preserve and grow their wealth.
January 10, 2025
Investment Advisory As we close the chapter on 2024, it’s clear that the year brought a unique mix of opportunities and challenges across investment landscapes. Equity markets demonstrated contrasting dynamics across segments and themes, with microcaps and select thematic sectors leading the way. Fixed income benefitted from cooling inflation and rate-cut anticipation, while precious metals […]
January 18, 2025
Ultra-high-net-worth families (UHNW) face unique challenges and opportunities regarding their investment needs. With assets often exceeding $30 million, these families require bespoke investment strategies that preserve their wealth and align with their long-term goals and values. Here, we explore some key tailored investment solutions designed to meet the sophisticated needs of UHNW families. Diversified Asset […]
January 18, 2025
Background Entrust was engaged by a fintech startup from its very inception, providing comprehensive financial and advisory services that laid the foundation for its growth and success. We worked with them from inception to strategic acquisition, through 3 fund raising rounds. Our Role The mandate encompassed critical accounting and reporting tasks, including ensuring regulatory compliance. […]
January 31, 2025
Estate & Succession Planning
Estate & Succession Planning
Preserving wealth and sustaining a family legacy is a journey that spans generations. For family offices, ensuring this journey is seamless and empowering for every family member, including the next generation, is both a responsibility and an opportunity to add lasting value. The future of wealth management depends on how well the younger generation is […]
February 11, 2025
Background Entrust played a pivotal role in supporting the establishment of a new 1000 crore venture capital fund in India, launched by a prominent Silicon Valley-based investment firm. This fund is dedicated to fostering the startup ecosystem, with a particular focus on deep tech companies. Our Role Entrust was entrusted with a wide spectrum of […]
February 20, 2025
A Journey with Purpose My journey with Entrust began with a clear vision—I wanted to focus on advisory, but such roles were scarce in the industry. Then, I came across a LinkedIn post by Raj, and the rest, as they say, is history. Entrust provided the perfect platform where I could focus on what I […]
February 25, 2025
In a world where financial landscapes evolve rapidly, the role of an advisor is no longer just about offering solutions—it’s about thinking ahead, anticipating needs, and providing clarity even before challenges arise. True advisory is not transactional; it is built on deep trust and understanding. It requires stepping into the client’s shoes, seeing the world through […]
February 26, 2025
A Career Shift to Entrust: Embracing New Challenges After working for 24 years in Retail Banking, I was looking for a change. When I got the call from Entrust, I deliberated but ultimately decided to take up the role of Head of Operations and Client Services. While Operations and Client Services were familiar domains for […]
March 4, 2025
Background Some of our clientele include prominent Single-Family Offices (SFOs) managing diverse assets across different geographical locations. These clients usually have distinct entities operating under their umbrella and require a comprehensive tax advisory service to optimize their tax liabilities and achieve significant savings while ensuring legal compliance. The objective for such clients is mostly to […]
March 25, 2025
Marriage is often considered a sacred institution in India, deeply rooted in tradition and societal values. Unlike in many other countries where prenuptial agreements (prenups) are legally binding contracts that outline financial and asset-related arrangements in the event of a separation, the Indian legal system does not formally recognize such agreements
April 3, 2025
Investment Advisory
Investment Advisory
In recent years, the global investing conversation has tilted in favor of passive investment strategies—low-cost index funds that track broader markets without attempting to outperform them. However, in the Indian context, active portfolio management still holds compelling merit, particularly in the current market environment. At Entrust, our Investment Advisory team continues to closely monitor and […]
April 23, 2025
As India anticipates the next wave of intergenerational wealth transfer, conversations around succession planning are gaining renewed urgency. Among the tools available to preserve and pass on wealth thoughtfully,
May 7, 2025
Over the last few years, the term Family Office has gained significant traction in India. It has become a buzzword among the wealthy and a magnet for professionals seeking to transition from traditional financial institutions.
May 16, 2025
India presents a unique confluence of high-growth opportunities, structural reforms, and entrepreneurial dynamism. In this rapidly evolving landscape, family offices play a crucial role in deploying capital effectively, particularly through alternative asset allocations that drive long-term value creation as part of holistic wealth management strategies. Over the years, we have witnessed a paradigm shift in […]
June 3, 2025
Background: The client, a prominent creative entrepreneur, approached Entrust with apprehension. At the time, 90% of her investment portfolio was managed by other wealth firms. Her engagement with us began with a healthy skepticism about our role and the value we could bring. Challenge: Our mandate spanned investments, bookkeeping, real estate, legal, and concierge services. […]
June 13, 2025
Background: This client inherited a significant corpus and approached Entrust for investment advisory services. We designed a risk-aligned, staggered portfolio rollout. Challenge: At the onset of COVID-19, the client experienced deep anxiety and considered liquidating his portfolio entirely in favor of fixed deposits. It was clear he needed more than investment advice—he needed consistent support […]
June 13, 2025
Background: A successful entrepreneur brought Entrust on board after global private banks fell short of expectations in managing a complex overseas investment structure. Challenge: The client, a resident Indian, had established a foreign company for investments. Initially, we were engaged purely to manage the portfolio. However, it became evident early on that this was not […]
June 13, 2025