


Insights
Investment Advisory
January 5, 2023
Investment Advisory
Stick primarily to mutual funds
While PMS and AIF are exotic, mutual funds score on simplicity and steady returns..
Insights
Investment Advisory
January 5, 2023
Investment Advisory
While PMS and AIF are exotic, mutual funds score on simplicity and steady returns..
Art is a symbol of beauty, grace and wealth, and an integral part of ones assets. It is a vast subject encompassing several categories ranging from paintings and sculptres to bronze icons to wooden craft to art installation. Each comes with its own uniqueness and complexities. Though buyers nowadays have access to online information on artists, their genres,…
by Rajmohan Krishnan
read moreThe moot question remains, is it easy to buy into multi-baggers? If yes, then all of us should have been wealthy by now. Let’s try to address the burning question in the mind of an investor.
by Shashank Khade
read moreIt is generally viewed to be less liquid than regular assets The typical investment format of an Indian investor is either to invest in fixed income or in equity. Together, these form the biggest chunk of anybody’s asset allocation. The only exception is real estate. From around the mid-2000s, a new asset class, called alternative asset class, came…
by Rajmohan Krishnan
read moreWhen they sell off their business? Either they can sit try to multiply their wealth or alternatively look at start- ing another business and allow advisory firms to manage their funds.
by Rajmohan Krishnan
read moreSmall cap stock ownership amongst investors continues to be cyclical. In a short span of less...
by Shashank Khade
read moreThere is more to private islands than meets the eye.
by Rajmohan Krishnan
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Trust & Succession planning
April 12, 2023
Trust & Succession planning
Given the vagaries of life, parents of a person with special needs should set up a special Trust for this person as soon as they learn about his/her medical condition.
Divorce and Trust- What’s the relation?!
by Rajmohan Krishnan
read moreThe best time to create a succession plan was yesterday. The second best time is today. It’s astounding that so many high net-worth individuals (HNIs) don’t even prepare a basic Will. As a financial adviser, I always ask my clients to put a foolproof succession plan in place and avoid great misfortunes. In 2011, I visited the Hyderabad…
by Rajmohan Krishnan
read moreAt this juncture, even the most committed UHNI feels overwhelmed by the task of managing their wealth. The Family Office revolves around the welfare of the family. This statement is at once ridiculously obvious and deeper than it appears at first glance. The need for a Family Office becomes apparent around the time a person’swealth experiences breakneck growth….
by Rajmohan Krishnan
read moreThe presence or absence of wealth seems to greatly influence human behaviour. This gives rise to a large spectrum of human identities that, at first glance, seem to be derived directly from wealth. On the one end of the spectrum, we see monks who renounce wealth. On the other, we see misers who hoard it. In between these…
by Rajmohan Krishnan
read moreHNIs often fall prey to sophisticated financial products. But the real experts know the value of keeping the portfolio simple. It’s natural for the ultra-wealthy to get attracted to innovative and new products which seem far removed from the retail investments made by the salaried class. Therefore, they often shun commonplace mutual funds, even if a particular….
by Rajmohan Krishnan
read moreNot many know that Family Office also supports entrepreneurs in their quest to build lasting enterprises. The Family Office model is primarily designed to help self-driven UHNI pursue their professional goals without having to worry about the planning and management of personal wealth. But it has a secondary benefit that is often eclipsed: an entrepreneur can take the…
by Rajmohan Krishnan
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Family Office
September 5, 2023
Family Office
It’s a myth that the Family Office is an extension of Wealth Management. In reality, Wealth Management is but a small subset of the Family Office model of financial management. Meeting a Wealth Manager is like visiting a high-end ice-cream shop. You will be shown a flavourful exhibit of financial instruments such as equity, debt, real estate etc….
Most High Net Worth Individuals certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but about whether they SHOULD. Most HNI clients certainly have the brains to manage their own wealth. But the question is not about whether they CAN manage their own wealth but…
by Rajmohan Krishnan
read moreThe world of private wealth management can be extremely complex, with a multitude of different terms, services, and providers. While multi-family offices and wealth managers can offer critical services to help preserve and grow the wealth of the India’s wealthiest families, the terms are often used interchangeably, leading to confusion....
by Sreepriya N S
read moreIs concentrating all your eggs in one basket the right approach for investment advisory? Absolutely. This strategy involves thorough research, data analysis, and understanding your risk profile, financial goals, and objectives. Similar to sharing all health-related issues with your family physician, your Investment Advisor
by Sreepriya N S
read moreThe intertwining of money and emotion is undeniable, especially in the realm of investment. Successfully navigating this intricate relationship requires deliberate efforts to keep emotions at bay, ensuring sound financial decisions. One effective strategy is automating routine financial transactions, such as postpaid phone bills, insurance premiums,......
by Sreepriya N S
read moreIn today’s unpredictable financial markets, factors such as geopolitical tensions and global health crises can create uncertainty and significant fluctuations. This can impact wealth management strategies and lead to emotional decision-making. Understanding the importance of wealth management is crucial during such times. Diversification is an effective strategy for reducing overall risk exposure. During market volatility,
by Sreepriya N S
read moreSince ancient times, a strong foundation has been recognized as the cornerstone of sustainable success. The key elements that form such a foundation are a clear vision, a systematic and adaptable framework, and rigorous governance—all anchored by the core values that drive individuals and families forward.
by Sreepriya N S
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Family Office
October 29, 2024
Family Office
Just as gravity sculpts the universe, shaping the very fabric of spacetime, a Multi Family Office (MFO) can shape the financial and personal lives of Ultra-High-Net-Worth Individuals (UHNIs). In the same way as gravity bends time, making it flow differently across the cosmos, an MFO allows you to reshape your own experience of time and wealth.
As India continues to transform into a global economic powerhouse, the conversation around growth vs value investing has gained traction. For long-term investors, the principle of growth at a reasonable value (GARP) is sacrosanct. In the context of Indian markets, GARP holds particular importance for long-term investors.
by Shashank Khade
read moreThe Shift in Fixed Income Investment since April 2023, fixed income investing has become less attractive for many investors, primarily due to changes in capital gains taxation. Returns from debt mutual funds, after accounting for taxes, expenses, and inflation (5.5%) have turned negative.
by Dr. Karthik S
read morePrivate equity stands out as one of the most complex asset types under the alternative investments. Beyond capital, successful investments in this space require effort, strategic insight, and specialized expertise. While the risk of negative returns remains, the potential rewards can surpass even the most lucrative real estate investments—an allure that also allows UHNWIs to pursue personal passions within a specific business domain, adding meaning alongside financial returns.
by Sreepriya N S
read moreThe evolving landscape of investor demographics demands a thoughtful and forward-thinking approach to engage millennial UHNIs, who are not only inheritors of family wealth but also key drivers of future financial growth. To remain relevant, family offices and wealth managers must adopt a thoughtful and forward-thinking approach to engage this generation.
by Sreepriya N S
read moreIn the world of ultra-high-net-worth individuals (UHNWIs), real estate represents more than just an asset-it’s often an emotional commitment. The allure of a prime location or a promising investment opportunity can drive even the most level-headed investor to make impulsive decisions
by Rajmohan Krishnan
read moreIn this interview, we leverage the expertise of Entrust Principal Founder & MD, Rajmohan Krishnan, to understand how to identify a true Multi Family Office (MFO), the role of an MFO beyond wealth management, what kind of clients need an MFO, and the kind of services that a true MFO offers to its HNI clients.
by Rajmohan Krishnan
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Investment Advisory
December 6, 2024
Investment Advisory
The Evolution of Categories SEBI’s 2017 circular streamlined mutual fund categories, bringing clarity to asset allocation and investment diversification strategies. However, a 2020 mandate required multi-cap funds to allocate at least 25% each to large, mid, and small-cap stocks, limiting their flexibility
Entrepreneurs and CXOs are the architects of all round prosperity, including their own. From the initial grind of building a business to the monumental task of ensuring that their legacy spans generations, the journey is anything but linear. At Entrust, we are more than advisors; we are partners in the noble endeavour of building wise wealth.
by Rajmohan Krishnan
read moreby Sreedhar K V
read moreIn the realm of wealth management and family offices, financial advisors often serve as the initial touchpoint for high-net-worth families aiming to preserve and grow their wealth.
by Sreepriya N S
read moreby Dr. Karthik S
read moreby Nelson Chakramakal
read moreby Sreedhar K V
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Estate Planning
February 11, 2025
Estate Planning